Hi, I'm Jo. I'm a fashion designer and graphic artist. I specialise in developing woven and jersey collections for newborn baby to older kids. My fortes are babywear and girlswear, all over prints and graphics that complement a collection.

From working within the fashion industry as a designer for over 20 years, my knowledge has broadened immensely and I have acquired considerable expertise and commercial awareness in childrenswear fashion. I am a versatile designer and can quickly identify with your target audience.

I have worked with UK companies, importers and overseas clients, during which time I have travelled extensively to many fashion fairs and Far Eastern factories. Some of the customers I have worked with include Dandelion Clothing, BHS, TK Maxx, Next, Mothercare and Dunnes. Since being freelance, I have specialised more in designing for independent brands and start up companies.

I am a very creative person and although I love designing kidswear, I like to extend my creativity in many ways. I have always enjoyed crafting and I enjoy making cards and other paper goods for the cake industry such as cupcake box topers. I have a small Etsy shop and a Facebook business page called 'Buttercups-Creative Crafts'. If you'd like to look at what I create please click here to visit my page, or please browse in my photo album below.